Facebook could not secure @Meta handle on Instagram – a motorbike magazine beat them


Facebook employees unveil a new logo and the name 'Meta' on the sign in front of Facebook headquarters on Oct 28, 2021 in Menlo Park, California. — TNS

Facebook announced Oct 28 its corporate name changed to Meta, but it won’t be called that on Instagram – a social media platform it owns.

Instead, Meta will be known as @WeAreMeta on Instagram. Another company already owns the Instagram rights to Meta – a Denver motorcycle magazine that has had the @meta handle for seven years.

“Since 2014,” the magazine said in an Instagram post after Facebook announced its rebranding.

Officially called “META”, the magazine tells stories “about motorcycles, the places they take us and the people who ride them”. It boasts 72,000 followers on Instagram, and its followers were elated it managed to stick with its handle after Thursday.

Some congratulated the magazine on a potential big payday if the social media giant wants to stake claim at the @meta handle. Others voiced their support for META over the new Facebook name.

“The only Meta I can get behind,” one Instagram user said.

“The one and only Meta,” another user said.

CEO Mark Zuckerberg introduced Meta on Thursday as a way to bring the company’s apps and technologies under one brand. Meta – and what the company is referring to as the metaverse – includes Facebook, Messenger, Instagram, WhatsApp and more.

“Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers,” Zuckerberg said Thursday. – The Charlotte Observer/Tribune News Service

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

US student paid 'swatters' in bitcoin to phone bomb threats to school
Caste in California: Tech giants confront ancient Indian hierarchy
Pedal to the metal: A passion for sim racing
YouTube plans to launch streaming video service - WSJ
Reusing online photos could land you in a lawsuit
Microsoft asks staff to curb expenses
Opinion: It’s alarming when TV shows and movies vanish off streaming services, but there’s a long history of this
Study: Consumers are likely to be susceptible to slick graphic design of trading platforms
US doctor pleads guilty to federal charges tied to dark web, kidnapping plot
Amazon moves to block website it says sells fake five-star feedback

Others Also Read