Amazon seen triumphing over Apple privacy changes in digital ad business


FILE PHOTO: Amazon app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) - Amazon.com is expected to emerge as a winner in the digital advertising arena, surviving Apple's privacy changes better than rivals Facebook and Snap.

The ecommerce giant's vast trove of customer shopping data reduces its reliance on tracking info once provided by Apple's iOS mobile operating system.

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