New markets drive NENT subscriber growth ahead of U.S. streaming launch

FILE PHOTO: Nordic Entertainment Group (NENT) sign is seen at their headquarters in Stockholm, Sweden October 1, 2018. REUTERS/Olof Swahnberg

STOCKHOLM (Reuters) - NENT, the Swedish media group challenging streaming giants such as Netflix and Disney+, reported a 28% rise in subscriber numbers on Tuesday as its efforts to expand beyond Scandinavia brought in more viewers.

Its shares rose as much as 5% to hit a record 535 Swedish crowns in morning trade.