Apple’s RM99 screen-cleaning cloth sets high bar for brand extras

The accessory, listed as compatible with iPhones as far back as the iPhone 6 and Macs dating back to 2012, is made of nonabrasive material. — Apple

Apple Inc’s biggest debut on Monday was undoubtedly its MacBook Pro overhaul, but the company also unveiled a polishing cloth with its signature logo debossed in one corner. Price tag? US$19 (listed as RM99 on the Apple Malaysia store).

The accessory, listed as compatible with iPhones as far back as the iPhone 6 and Macs dating back to 2012, is made of nonabrasive material and is already in short supply, requiring three to four weeks to ship. On Amazon.com, premium microfiber cloths go for US$1.50 (RM6.24) each, putting Apple’s new Polishing Cloth in the running for its highest-margin physical product.