HBO Max sharpens prices for European launch, adds more countries

FILE PHOTO: HBO logo is on display during an Apple event in San Francisco, California, U.S., March 9, 2015. REUTERS/Robert Galbraith

STOCKHOLM (Reuters) - HBO Max is stepping up the competition on prices with Netflix and Disney for the streaming service's upcoming European launch, and adding more countries to its launch slate.

The service, owned by AT&T Inc, will initially be available in Sweden, Denmark, Norway, Finland, Spain, and Andorra from Oct. 26, followed by 21 more countries over the next year, up from its previous plans to launch in 14 countries.