Netflix’s gaming push is coming together, but lacks release date


Sarandos discussed the push into video games at the Code Conference in Beverly Hills, California, on Monday, saying there was no hard deadline for the move. — AFP

Netflix Inc co-chief executive officer Ted Sarandos said he’s thrilled with the company’s efforts to expand into gaming, but timing of the plan remains foggy.

Sarandos discussed the push into video games at the Code Conference in Beverly Hills, California, on Monday, saying there was no hard deadline for the move. The expansion, which was first reported by Bloomberg in July, involves creating original and licensed games on Netflix’s platform.

The embrace of video games marks Netflix’s first significant foray beyond TV shows and films, and Wall Street has viewed the move with some apprehension. But the hope is the feature will give the company another way to lure customers – and keep the ones it already has.

At the conference, Sarandos also tamped down the idea that Netflix might buy a cinema chain. He said that movie theaters will survive the streaming era, but they’ll become more expensive. He also said Netflix wasn’t thinking about being acquired itself.

And don’t look for Netflix to launch a music or news service. Sarandos signalled that such a move was unlikely too. – Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

Google pulls plug on Translate app for China in ongoing retreat
Chinese tech billionaire Richard Liu settles US rape allegation
Woman’s hidden cellphone saves her after stranger gets in her car, US cops say
Trio of men forced woman to use dating app in home invasion-robbery scheme, US cops say
UK teen died after 'negative effects of online content': coroner
SingTel assesses potential cost of Optus Australian data breach
Ten things Elon Musk's texts reveal about the Twitter deal
The International 2022: Huge prize pool, top teams, and three M'sian players to watch
Samsung Galaxy Buds 2 Pro: Buds and beyond
From remote coral reefs to your sofa, citizen science spreads everywhere

Others Also Read