Chinese e-commerce giant Alibaba Group Holding is doubling down and escalating its community group buying operations through a new brand called Taocaicai, as competition in this growing retail market segment intensifies amid Beijing’s tightened regulation.
Consumers can access Taocaicai, where they can find more than one million products from around the world, on the homepage of shopping platform Taobao Marketplace and the Taobao Deals’ app.
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