Alibaba consolidates community group buying operations under new Taocaicai brand

Taocaicai is expected to offer more than one million products from around the world to community group buying users in China. The new brand will work closely with Alibaba’s logistics unit Cainiao and food delivery service Ele.me. — SCMP

Chinese e-commerce giant Alibaba Group Holding is doubling down and escalating its community group buying operations through a new brand called Taocaicai, as competition in this growing retail market segment intensifies amid Beijing’s tightened regulation.

Consumers can access Taocaicai, where they can find more than one million products from around the world, on the homepage of shopping platform Taobao Marketplace and the Taobao Deals’ app.