Microsoft rolls out personalized news feed

FILE PHOTO: A Microsoft logo is seen a day after Microsoft Corp's $26.2 billion purchase of LinkedIn Corp, in Los Angeles, California, U.S. June 14, 2016. REUTERS/Lucy Nicholson/File Photo

(Reuters) - Microsoft Corp on Tuesday rolled out a personalized news feed called Microsoft Start, which will be available both as a website and a mobile app.

This move will allow the software company to better compete with news feeds provided by Apple, Alphabet Inc's Google or third party apps like Flipboard.