Chinese online platforms need to rein in celebrity ‘star-making’, say state media

While the article did not name specific companies, popular platforms in China for fans to interact with celebrities include Bilibili Inc, Weibo Corp, Kuaishou Technology, and ByteDance-backed Douyin. — Reuters

SHANGHAI: Chinese online platforms ought to rein in the over promotion of celebrities in order to protect minors, an op-ed article published in the state-owned People’s Daily said on Aug 6.

The opinion piece is one of several similar editorials published this week calling for crackdowns on industries such as gaming and alcohol, which have prompted investors to dump stocks in targeted sectors.