Uber, Lyft take different spending routes in race to add drivers

FILE PHOTO: A sign marks a rendezvous location for Lyft and Uber users at San Diego State University in San Diego, California, U.S., May 13, 2020. REUTERS/Mike Blake/File Photo

(Reuters) - A return to business as usual for Uber Technologies Inc and its rival Lyft Inc has thrown up a new challenge to the ride-hailing firms looking for profitability - spend more to bring back drivers to meet the rising demand for rides.

Between the two, their spending plans have differed.