Can Facebook’s US$1bil gamble help it regain lost cool?

Facebook's US$1bil (RM4.22bil) gambit is being seen partly as an attempt to regain cultural relevance and stem the youth exodus. — AFP

PARIS: Like Internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a US$1bil (RM4.22bil) plan to pay content creators like him.

But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network.