FILE PHOTO: AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration created on June 23, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
Dec 22 (Reuters) - Instacart is ending price tests that resulted in different shoppers being shown different prices for groceries, the online retail platform said on Monday after criticism of its artificial intelligence-driven pricing tool.
The company faced an outcry after a study by Consumer Reports and two other nonprofits showed some shoppers saw prices up to 23% higher than others browsing the same grocery items from the same store at the same time.
