Instacart ends AI-driven price experiments after criticism


FILE PHOTO: AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration created on June 23, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

Dec 22 (Reuters) - ‌Instacart is ending price tests that resulted in different ‌shoppers being shown different prices for groceries, the online ‌retail platform said on Monday after criticism of its artificial intelligence-driven pricing tool.

The company faced an outcry after a study by Consumer Reports and two other ‍nonprofits showed some shoppers saw prices up ‍to 23% higher than others ‌browsing the same grocery items from the same store at the ‍same ​time.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Lucid unveils steering wheel-free robotaxi concept, taking aim at Tesla's Cybercab
US appeals court throws out injunction against California law on children's online safety
Microsoft's Rajesh Jha, head of experiences and devices unit, to retire
Ukraine opens battlefield data access to allies' AI models
SoftBank-backed PayPay shares set to open 38% above IPO price
Exclusive-Italian prosecutors seek trial for Amazon, four execs over alleged $1.4 billion tax evasion
Pentagon CTO says 'no chance' of renewed Anthropic negotiations
Bumble shares surge as investors swipe right on AI-powered reboot
US insurers and hospitals turn to new AI for age-old battle over charges vs payments
Google names London office 'Platform 37' in a nod to railway neighbour, AI 'Go' match

Others Also Read