How an octogenarian’s TikTok videos struck social media gold for Sacramento History Museum

Unsurprisingly, Hatch isn’t a TikTok user. In fact, his flip phone wouldn’t even support the app. He prides himself on making content that differs from the usual For-You-Page fare, the 'crazy people dancing and gyrating' that scared him away when he first looked into the platform. — Screengrab from TikTok

When the pandemic forced the Sacramento Museum of History to shut its doors in March 2020, staff members were searching for a way to stay relevant.

Inspired by other museums’ work, staffer Jared Jones proposed trying something many of his colleagues had never even heard of: TikTok.