Survey: US media consumers may be reaching limit of streaming services

US consumers are willing to subscribe to seven streaming services, paid or free, before the hassle of keeping track of log-ins and passwords just becomes too much, said Omdia. — dpa

A British research company may have discovered a magic number for American media consumers – and it’s seven.

That’s seven streaming services, paid or free, that consumers are willing to subscribe to before the hassle of keeping track of log-ins and passwords just becomes too much, said Maria Rua Aguete, senior research director at the London-based media consultancy Omdia.