Survey: US media consumers may be reaching limit of streaming services


US consumers are willing to subscribe to seven streaming services, paid or free, before the hassle of keeping track of log-ins and passwords just becomes too much, said Omdia. — dpa

A British research company may have discovered a magic number for American media consumers – and it’s seven.

That’s seven streaming services, paid or free, that consumers are willing to subscribe to before the hassle of keeping track of log-ins and passwords just becomes too much, said Maria Rua Aguete, senior research director at the London-based media consultancy Omdia.

For the past few years, Omdia has been monitoring the average number of streaming services that online homes subscribe to, and it rose steadily from around 5 to 7.23 in the United States last November. But the latest survey, completed in April, showed that number had dropped to 7.06.

“It’s not that people want to watch less,” Rua Aguete said. “But people don’t like to keep so many streaming services and log-ins.”

If true, if seven is indeed the number where many consumers will draw the line, that has enormous business implications. It increases the importance of aggregators, or services where people can seamlessly collect their services, and make it harder for new companies to get into the business. It can also be the impetus for big business deals, like last month’s announced merger between Discovery and WarnerMedia.

That’s also a boost to the established companies. Netflix is the most popular paid streaming service, with 57% of online households in the US subscribing to it. Amazon Prime, Hulu, Disney+ and HBO Max are the other leaders, Omdia said. YouTube is tops among free services.

Meanwhile, in broadcast television last week, NBC’s America’s Got Talent was the most popular programme.

ABC was the most-watched network in prime time, averaging 3.1 million viewers. CBS had 2.9 million viewers, NBC had 2.7 million, Fox had 2 million, Univision had 1.3 million, Ion Television had 980,000 and Telemundo had 910,000.

TNT led the cable networks with an average of 2.13 million viewers. Fox News Channel had 2.12 million, ESPN had 2.1 million, MSNBC had 1.33 million and HGTV had 1.18 million.

ABC’s World News Tonight led the evening news ratings race, averaging 7.6 million viewers last week. The NBC Nightly News had 6.1 million and the CBS Evening News had 4.8 million. – AP

Article type: free
User access status:
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Passwords

   

Next In Tech News

YouTube Shorts creators can now start earning up to US$10,000 per month with viral videos
Google approves most staff requests to relocate or work remotely
Hit with #MeToo revolt, Blizzard Entertainment chief is out
China’s Tencent limits gaming for minors after media outcry
France’s Macron uses social media to push for vaccination
Big strategic decisions await Samsung's Lee as momentum builds for his parole
Facebook's WhatsApp rolls out option for disappearing photos, videos to take on Snapchat
Alps app tracks treasures melting glaciers expose
Candy Crush owner forecasts upbeat quarterly revenue even as gaming slows down
Lyft posts adjusted profit ahead of target, but warns of driver shortage, Delta threat

Stories You'll Enjoy


Vouchers