At F8, Facebook rolls out business messaging changes in e-commerce push


FILE PHOTO: A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration

(Reuters) - Facebook Inc is opening up ways for businesses to interact with customers on Instagram and WhatsApp, it said on Wednesday at its virtual developers conference 'F8 Refresh.'

The world's largest social network said it was rolling out tools so developers could build ways for businesses to message customers on Facebook-owned Instagram. Facebook said 90% of Instagram users follow at least one business.

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