'Top app - free': Google cracking down on Play Store app names, logos

Google wants apps to stop bragging or pretending they are successful in logos and names, and is trying to make apps look more sophisticated and neutral. — dpa

Are you sure you want to install "Best App 2020: Speed Test FREE"? Apps on Google's Play Store rarely hold back when telling you how great they are and many even cram their claims and sales tactics into the name and logo of the app.

But until now, when Google checks an app before listing it on the Play Store, most of the pre-approval analysis focussed on the code to make sure no malware slips through.