Apple’s iPhone privacy clampdown arrives after seven-month delay

Apple is following through on its pledge to crack down Facebook and other snoopy apps that secretly shadow people on their iPhones to help sell more advertising. The new privacy feature, dubbed ‘App Tracking Transparency’, rolled out on April 26, 2021, as part of an update to the operating system powering the iPhone and iPad. — AP

SAN RAMON, California: Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.

The new privacy feature, dubbed “App Tracking Transparency”, rolled out on April 26 as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other’s business models and motives for decisions that affect billions of people around the world.