An update to the iOS software that powers iPhone, iPad, and iPod devices brings with it an 'App Tracking Transparency framework' that stops apps from tracking users or accessing device identifying information without permission. — Bloomberg
SAN FRANCISCO: An update to the software powering some billion iPhones around the world kicks in April 26 with an enhanced privacy feature critics fear will roil the Internet advertising world.
Apple will begin requiring app makers to tell users what tracking information they want to gather and get permission to do so, displaying what have been referred to as “privacy nutrition labels”.
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