Tamagotchi is back, now with a selfie camera


Like a real pet, Tamagotchi now lets users take selfies with their digital pet using a built in camera, which they can share on a social feed loaded on the device. — CNW Group/Bandai America

Tamagotchi, the virtual pet in the egg-shaped console from the ‘90s, is back with a built-in camera, so users can take selfies with their digital pets.

The new Tamagotchi Pix is a different beast from its predecessors, featuring more ways for owners to interact with their virtual pets like cooking their meals, having food delivered and meeting friends’ Tamagotchi using a Tama Code.

Owners can even plan play dates, trade gifts or go on adventures together.

Other modern touches include a colour screen and touch buttons, though unlike smartphone-based games, it doesn’t require an Internet connection to operate while on the go.

There are however some online features too, where owners can complete missions on Tamagotchi.com to download items and gifts to their device, plus a new built-in social feed to showcase owners’ Tamagotchi adventures.

Owners are encouraged to nurture their pet’s character, which also includes styling the decor of the Tamagotchi’s personal room.

Interaction determines its growth and personality, and shapes its future career for when it goes back to the Tamagotchi Planet (not a euphemism).

Decisions made will also affect the next egg owners receive.

Bandai America senior director brand strategy Tara Badie said Tamagotchi was a brand truly known across generations, having sold over 82 million units sold globally in the 25 years it’s been on the market.

“After the 2019 launch of Tamagotchi On, we saw a whole new generation of kids fall in love with Tamagotchi and were excited to continue to expand their gameplay with Tamagotchi Pix,” she said in a press release.

The device comes in four colours, starting with Floral Pink and Sky Purple, while Ocean Blue and Nature Green are coming soon. It also comes with six languages loaded, including English, Spanish, French, German, Italian and Portuguese.

Tamagotchi Pix is already on sale at various North American and UK toy stores as well as e-commerce sites, with a recommended retail price of US$59.99 (RM246.56).

Like any era-accurate retro toy, it runs on two AAA batteries. Batteries not included.

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