Google’s Stadia problem? A video game unit that’s not Googley enough


Stadia missed its targets for sales of controllers and monthly active users by hundreds of thousands, according to two people familiar with the matter. — AFP

Google’s streaming video game service Stadia had ambitious plans to disrupt the gaming industry, which is dominated by consoles. The tech giant had planned to pack Stadia with original content, announcing two years ago that it was hiring hundreds of game developers and starting studios in Los Angeles and Montreal.

But those teams barely had time to get started before they were dismissed earlier this month as Google shut down in-house game development.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read