“Hey Google, how much petrol is left in the car,” you ask from your couch. That’s one of the scenarios envisaged by Fiat and Google, who have teamed up for one of the most striking branding exercises in the modern car world.
In what is believed to be the first time that a tech company has given its logo for use on car bodywork, three models in the 500 line-up get “Hey Google” badges above the front wheel arches and on the central B-pillars.
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