Marie Kondo for adulting: Chinese companies help people fight procrastination

Zhu Hecun is a self-discipline trainer. He helps people to stay on top of their goals and routines. — Weibo/SCMP

A modern problem has created a new avenue for people in China to make a living: helping people solve personal problems such as procrastination, overconsumption or home organisation.

These self-help gurus are often young people, and their companies are targeting other young people to help them perform goals and tasks.