Apple faces French complaint over iPhone advertising tool

France Digitale’s move comes after a group of French online advertisers filed a complaint with the country’s competition authority, asking it to halt Apple’s changes to how iPhone users’ data is collected. — Bloomberg

Apple Inc’s advertising tool used to monetise some of its own apps and services is the target of a new complaint in France.

France Digitale, a lobby group representing startups and venture capital firms, filed the complaint on Tuesday, saying that Apple’s own advertising system doesn’t seek a user’s consent for receiving targeted ads. The complaint focuses on an Apple feature called Personalised Advertising that shows ads in the App Store, Apple News, and the Stocks app, based on a user’s data.