Facebook launches PR campaign to defend targeted ads in spat with Apple

Facebook insists the initiative is designed to help small businesses weather the economic storm churned up by the coronavirus pandemic, but it also wants to keep pressure on Apple about an upcoming change to its operating software. — AP

SAN FRANCISCO: Facebook is not backing down in its fight with Apple over a new privacy feature that could curb tracking needed for the social network’s targeted ads, launching a major media campaign to defend a practice that is a big revenue generator.

The “Good Ideas Deserve To Be Found” initiative unveiled on Thursday includes television, radio and digital spots.