Google ends sale of ads using individual web tracking data

Google says it won’t develop new ways to follow individual users across the Internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy. — AP

LONDON: Google says it won’t develop new ways to follow individual users across the Internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry.

Google says it’s taking the move to protect user privacy. It’s part of a broader shift in the industry as marketers such as Apple and regulators in the UK, US and elsewhere increasingly are seeking ways to phase out more egregious data collection practices.