Podcasts are booming and winning over more demographics in the US

Nearly 15% of Americans who listen to podcasts are African-American, according to a new report by Nielsen. — AFP Relaxnews

Podcasting is definitely the media format of the moment. With more than 1.7 million podcasts available for listening around the world, a new report looks at the audiences likely to listen to them. And in the US, it turns out that they are increasingly diverse.

Podcasting is experiencing a new level of legitimacy, according to the new report “Podcasting Today” by Nielsen. In the last ten years or so, “podcasts have become the darlings of the audio realm – for consumers, content creators and now, advertisers”. And this is reflected in the diversity of people who listen to them in the United States.