From broker notes to memes: how the stock market went viral

A screenshot of a meme posted on Instagram by Litquidity about Melvin Capital, in this screen grab obtained from social media on Jan 28, 2021. — Instagram via Reuters

STOCKHOLM: "Stocks only go up", concludes a video montage of televangelists, dancing Ghanaian pallbearers, and Donald Trump's personal pastor repeatedly saying she can hear the "sound of victory".

The tongue-in-cheek meme, designed to characterise bullish stock market sentiment when news of Pfizer BioNTech’s successful Covid-19 vaccine broke, has been viewed more than one million times on Instagram and Twitter.