Zhang Aiqin, or Brother Egg, performs Yi Jian Mei on Kuaishou. The short video app has offered a place to shine online for millions of underdogs but investors have to gauge if it can turn this appeal into sustainable profits. — SCMP
36-year old Lin Yanqiong left her home in a small village in China’s central Hubei province to become a migrant worker at the age of 15, moving across the country to take a variety of jobs, including a nurse, waitress and masseuse.
Her relatively underprivileged life changed though when she watched a streaming show by online celebrity Xinba, a guy who sold 1.25bil yuan (RM780.99mil) of products in a single livestreaming session on Kuaishou, a short video app she enjoys watching. She was shocked.
