Marketing, sports data apps join fight against pandemic

Toyobo's staff shows the 'COCOMI' clothing, which can acquire physiological information data of the person who wears it, during its demonstration at the Wearable Expo in Tokyo, Japan, January 20, 2021. REUTERS/Kim Kyung-Hoon

TOKYO (Reuters) - Devices designed for improving customer marketing and sports performance are now being used in the fight against COVID-19 as companies deploy their technologies to meet new needs during the pandemic.

Hitachi-LG Data Storage originally developed its 3D LiDAR People Counter sensor for retail stores to track shoppers' movements and analyse data in order to improve sales and customer satisfaction.