Google’s ‘Star Wars’ Facebook pact is latest antitrust target

The suit, backed by several other states, also accused Google of tricking publishers into buying ads through Google services rather than header bidding. — Bloomberg

It reads like a grand conspiracy of the nerds.

At the centre of the latest antitrust lawsuit against Google is a bold claim: The company colluded with arch rival Facebook Inc in an illegal deal to manipulate auctions for online advertising, an industry the two dominate. Google named the secret pact after a Star Wars character.