Chinese delivery giant Meituan moves to expand livestreaming reach with new WeChat mini-program

While it is primarily known as a food delivery company, Meituan has been broadening its offerings in recent months. — Bloomberg/South China Morning Post

About a month after Meituan, China’s largest on-demand app, introduced a new live-streaming toolkit for private educational institutions, it has moved to reach an even bigger audience by launching a mini-program on Tencent Holdings’ ubiquitous app WeChat.

WeChat, a do-everything app that allows users to find a hotel, pay bills, message friends, order food and much more, had over 1.2 billion users worldwide as of the end of June, almost three times the 450.5 million annual transacting users Beijing-based Meituan reported in its annual report for last year.