Chinese delivery giant Meituan moves to expand livestreaming reach with new WeChat mini-program


While it is primarily known as a food delivery company, Meituan has been broadening its offerings in recent months. — Bloomberg/South China Morning Post

About a month after Meituan, China’s largest on-demand app, introduced a new live-streaming toolkit for private educational institutions, it has moved to reach an even bigger audience by launching a mini-program on Tencent Holdings’ ubiquitous app WeChat.

WeChat, a do-everything app that allows users to find a hotel, pay bills, message friends, order food and much more, had over 1.2 billion users worldwide as of the end of June, almost three times the 450.5 million annual transacting users Beijing-based Meituan reported in its annual report for last year.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

SCMP , livestreaming

   

Next In Tech News

TeamViewer 'more than confident' in its 2024 forecast
Using AI for weight loss isn’t a bad thing, personal trainers say
Apple working on AI chips for data centers, WSJ reports
Cops: Easy access to social media, pornography causing social problems among children
Opinion: All I want is advice, not a video
Sony backtracks faced with anger of ‘Helldivers 2’ players
Amazon to spend nearly $9 billion to expand cloud infra in Singapore
Banning phones at school could help girls succeed
Passkeys could make passwords a thing of the past
Australia seeks client data from crypto exchanges in tax crackdown

Others Also Read