‘Follow me on Parler’ is new mantra for users aggrieved by Facebook

Parler has appealed in particular to users who have seen their content fact-checked or labelled with information they disagree with. — AFP

Frustrated conservatives, bristling at perceived bias against them on Facebook Inc’s social network, have found a solution: moving to Parler, the app that reached No. 1 in downloads following Joe Biden’s win in the US presidential election.

Parler Inc, which calls itself "non-biased, free speech social media”, may be the breakout platform emerging from the contentious 2020 vote. Ironically, Parler enthusiasts have relied on Facebook to spread the word about the alternative app, posting and spinning up new groups on its bigger rival’s site to promise followers and community if people make the switch. The upstart competitor has leveraged access to Facebook’s billions of users to catch on, and will need to keep doing so to grow fast enough to keep their attention.