Analysts: Apple’s new Macs could revive the PC chip wars

Flextronics International Apple factory employees work on Apple Mac Pro computer assembly in Austin, Texas, the United States, in November 2019. — Reuters

SAN FRANCISCO: Apple Inc on Nov 10 is expected to unveil new Mac computers using its own in-house processor chips, a move that could reignite a race to control the market for desktop and laptop chips and benefit players such as Qualcomm Inc.

The market has been dominated by Intel Corp and Advanced Micro Devices Inc since 2006, when Apple joined most other major computer makers in using chips based on Intel's “x86” computing architecture.