Apple buys self-learning AI video startup to improve apps

Apple could potentially apply Vilynx’s AI technology to Siri and its search, and could also use it in the Photos app to make video more searchable. — Reuters

Apple Inc acquired a startup specialising in advanced artificial intelligence and computer vision technology that may help the iPhone maker improve its own AI across a number of apps and services.

The Cupertino, California-based technology giant acquired Barcelona-based Vilynx Inc earlier this year, according to people familiar with the deal. Vilynx developed technology that uses AI to analyse a video’s visual, audio and text content to understand what the video shows. It used that technology to create tags for the video, making it searchable.