Imagination Technologies takes aim at data centres with new chip designs

Part of a data centre. Imagination Technologies on Oct 13 released new chip technology that it hopes will help it expand into the market for data centre chips. — Pixabay

Imagination Technologies on Oct 13 released new chip technology that it hopes will help it expand into the market for data centre chips.

The London-based company has long supplied designs and intellectual property that go into making graphics chips for mobile phones, helping them render more complex images while consuming less power. The company's newest BXT series of graphics chip design is meant to compete with rivals such as Nvidia Corp and Advanced Micro Devices, whose chips are often used inside data centres.