The Korea Fair Trade Commission, the country’s antitrust regulator, ruled Naver altered algorithms on multiple occasions between 2012 and 2015 to raise its own items’ rankings above those of competitors. — Naver
SEOUL: South Korea’s biggest Internet portal Naver was hit with an unprecedented 26.7bil won (RM95.53mil) fine on Oct 6 for manipulating search results in favour of its own online shopping service.
Naver is an equivalent to Google in South Korea, with an omnipresent status in everyday lives through services including its search engine, news portal, online shopping and blogs.
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