Chinese game engine creator Cocos is the fast-food equivalent of Unreal Engine, powering hit mobile titles

Xiamen-based Cocos is the game engine that helped create nearly half of all mobile games in China in 2018. Unlike its competitors known for complex 3D games, Cocos founder Zhe Wang says he aims to offer the simplest and most budget-friendly game engine. — SCMP

If Epic Games’ Unreal Engine were a fancy restaurant – where customers could expect to pay high prices to enjoy leisurely meals – Chinese competitor Cocos Technologies would be the “McDonald’s or KFC of the market”, according to Xiamen-based Cocos’ founder Zhe Wang.

Both companies are known for their game engines, which are software frameworks to build and create video games, providing support for programmers to quickly put together code and render graphics.