Amazon bought Ring for market position despite internal concerns


Ring has helped give Amazon a foothold in home-security services and the market for smart cameras, expanding the reach of Alexa, the voice assistant Amazon has worked to position at the center of the Internet-connected home. — Ring/TNS

Amazon.com Inc went ahead with its acquisition of video-doorbell maker Ring to grab market share in a promising area of consumer technology despite some security and compliance concerns about the startup, according to documents made public on July 29.

Four months before Amazon sealed the US$839mil (RM3.56bil) deal in April 2018, chief executive officer Jeff Bezos had recommended buying the company.

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Ring doorbell , acquisition

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