Internet analyst sees permanent tailwind from lengthy lockdowns

Has consumers behaviour learned during lockdown become habit? – AFP

Internet companies are likely to be long-term winners from the pandemic as lockdown measures have now lasted long enough for changes in consumer behaviour to become permanent, according to Credit Suisse.

"It takes 66 days for a change in behaviour to turn into a habit,” and "we are now well into the time frame for consumer behaviours learned during quarantine to become lasting habits,” the firm wrote. Analyst Stephen Ju singled out social-media companies as among those that would likely benefit from this tailwind, echoing a growing consensus that has been made elsewhere about e-commerce names.