Europe’s failure to tame Google’s dominance is a lesson for the United States

Two years after a record fine and an order to give Europeans more choice, Alphabet Inc’s Google retains a vice-like grip on the search business. — Reuters

As US authorities ready the biggest antitrust case of the new century, there are lessons to be learned from Europe’s attempt to inject more competition into search, one of the most lucrative digital markets.

Two years after a record fine and an order to give Europeans more choice, Alphabet Inc’s Google retains a vice-like grip on this business. In May 2018, just before the European Commission acted, Google had 97% of the mobile search market in the region, according to StatCounter. Its share for May this year was even higher.