Previous kick-off events have attracted hordes of superfans to Apple stores across the city. But with social distancing and economic troubles, sentiment is dampened. — SCMP
The new iPhone model had its Hong Kong launch without the usual queues and fanfare on April 24, with just two dozen customers making their way to Apple’s Causeway Bay store before it opened amid the coronavirus pandemic.
At about 10am, staff at the tech giant’s store opened the doors, clapping and cheering to welcome customers interested in getting the new iPhone SE 2020 – a smaller, mid-market model intended to address complaints about the company’s pricier devices.
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