Apple to power AI servers with its chips, Bloomberg News reports

FILE PHOTO: Apple CEO Tim Cook attends the 'Wonderlust' event at the company's headquarters in Cupertino, California, U.S. September 12, 2023. REUTERS/Loren Elliott/File Photo

(Reuters) - Apple will deliver some of its upcoming artificial intelligence features this year through data centers powered by its own in-house chips, Bloomberg News reported on Thursday, as the iPhone maker looks to integrate generative AI in its products.

The company is putting its chips in cloud-computing servers capable of processing advanced AI tasks coming to Apple devices, the report stated, citing people familiar with the matter.