Consumer spending on mobile apps is expected to reach US$171bil by 2024, double the amount last year. China will lead the market in terms of in-app purchases on the App Store through to 2024, followed by the US and Japan. — SCMP
The surge in app downloads during the global coronavirus pandemic will lift all geographic markets for a “prolonged” period, driving a doubling in consumer spending on apps over five years, according to forecast published Wednesday by analytics firm Sensor Tower.
China’s “massive increase” in downloads in 2020 will give a major boost to categories including games and education while the US will experience is own “spike in installs [this year] due to Covid-19”, the company said.
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