Apple lets some video apps sell shows without taking 30% cut

The programme lets these premium services charge viewers via their own payment method instead of Apple’s in-app-purchase system, which takes a 30% cut. — AFP

Apple Inc has relaxed a controversial policy that took a 30% cut of payments when video apps on its platform sold TV shows and movies.

Amazon.com Inc started taking advantage of the change on April 1, selling and renting movies via its Prime Video service on Apple devices without needing to give Apple a share of the money.