Andy Rubin smartphone startup Essential Products shuts down


Rubin was a co-founder of Android, which Google bought in 2005. — AFP Relaxnews

SAN FRANCISCO: Smartphone startup Essential Products, launched by one of the co-creators of Android mobile software, announced Feb 12 that it was shutting down.

Former Google executive Andy Rubin founded Essential to much fanfare in the industry, but struggled to gain traction in a crowded market, especially after its 2017 launch of a handset that did not catch on.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

China tech giant Baidu VP apologises after backlash over tough style
Boater dies just feet from land when he dives in to find cellphone, US cops say
Snapchat is focused on making app safe, CEO Evan Spiegel says
PR executive at Chinese tech firm Baidu apologises for comments seen as glorifying overwork
Japan ex-minister says drone video of carrier a serious problem
Entrepreneur fined RM80,000 for using unauthorised communications equipment
Australian regulator says Musk's X should not set limits of internet law
Apple apologises for iPad ‘Crush’ ad after backlash
Amazon’s new fees on sellers likened to ‘kick in the gut’
Baidu executive quits after reviving toxic work culture debate

Others Also Read