Perfect Corp partners with Aveda for AI hair colour virtual try-on experience. — Perfect Corp/Aveda
Aveda is investing in augmented reality to offer customers the chance to test out different hair colours virtually.
The plant-based haircare brand has enlisted the help of the augmented reality (AR) giant Perfect Corp, which owns the virtual beauty app YouCam Makeup, to roll out a true-to-life artificial intelligence (AI) and AR hair colour try-on experience.
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