Chinese influencer sells 80k bottles of M’sian bird’s nest products in five mins

Taobao livestreamer Lieer (left) sold 80,000 units of local bird's nest products in just five minutes during the Malaysia Week campaign in Shanghai, China. — Handout

A Chinese key opinion leader or influencer known as Lieer (烈儿宝贝) sold 80,000 units of locally-produced bird's nest product in just five minutes during a Taobao livestream on Sept 16.

Lieer, whose real name is Li Lie and who reportedly has over 2.5 million fans on her Taobao e-commerce platform, was helping to promote Malaysian products as part of a Malaysia Week 2019 campaign in Shanghai, China.