New iPhones to share limelight as Apple revs up services

Services, subscriptions and online content will likely share the stage with the company's glitzy hardware as Apple seeks to shift its focus away from a smartphone market which is showing little growth. — AFP

SAN FRANCISCO: Along with its new iPhones, Apple is stepping up on content and services for its devices for its big media event Sept 10.

Apple was expected to introduce three upgraded iPhones and a successor to its more affordable iPhone XR as it looks to hold its share of the premium smartphone market where prices are hovering around US$1,000 (RM4,172).