Facebook ads calling the Wolffepack bag ‘revolutionary’ were twice banned in Hong Kong, then immediately reinstated when the word was removed. — SCMP
British inventor David Wolffe thought he had the perfect slogan for his new backpack, which swivelled around the user’s body to allow ease of access.
He called it the “revolutionary” backpack, a wordplay on the unique selling point, and video ads began running on Facebook around the world.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
