He tried to sell ‘revolutionary’ backpacks in Hong Kong. Facebook’s response left him ‘gobsmacked’


Facebook ads calling the Wolffepack bag ‘revolutionary’ were twice banned in Hong Kong, then immediately reinstated when the word was removed. — SCMP

British inventor David Wolffe thought he had the perfect slogan for his new backpack, which swivelled around the user’s body to allow ease of access.

He called it the “revolutionary” backpack, a wordplay on the unique selling point, and video ads began running on Facebook around the world.

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