Google wants the entire web to adopt the new rules, instead of just installing them on its own Chrome browser. — AP
Google outlined a plan to try and make surfing the web more private while still allowing enough targeted advertising to keep publishers – and itself – in business.
Google’s suggestions include cryptographic tokens users can amass showing they are trustworthy, using artificial intelligence to show people relevant ads based on minimal information and storing personally-identifiable data on someone’s device rather than in their browser.
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